The name comes from the Chivas brothers, James and John Chivas, who were born in the early 1800s. Their first business – selling high-end items and liquor – received a Royal Warrant in 1843, meaning they were responsible for providing goods to Queen Victoria herself. The name Chivas Regal was first used in 1909 with the launch of a 25-year-old whisky, which was the world’s first luxury whisky.